Week #22: Advertisement

To be shot and submitted between Sunday, May 24 and Sunday, May 31 (noon, Eastern)

Tips and Tuts for this week:


  • Over at the 52Frames blog, a special guest post by Framer Tzvi Cohen: “5 Things I Learned While Photographing Wine Advertisements”
  • Once you decide which product you want to advertise, head over to Google Images to see what others have done, and draw inspiration. What is the selling point? Does it come across in the photography? How do you feel when looking at it? What kind of lighting did they use? Is the product the focus of the shot? What action does the advertiser want you to take?
  • This is a great opportunity to play around with a light box. With a light box, you can achieve that clean, white look, in which your product is swathed in beautiful, even light and no distractions or background. You can build a box very cheaply with just a cardboard box, paper and some fabric. You can even just use a hamper on its side! This tutorial will walk you through a simple product shoot.
  • Alternatively, at the other end of the spectrum, you might enjoy staging an all-out fashion shoot! This in-depth tutorial will get you started.


Looking for more inspiration? Check out these clever ads [contains some “light” nudity]. The Internet is rife with these galleries of clever ads, just a search away. You can also look to our 2013 “Fashion” album for additional inspiration.

Interested in pursuing a career in advertising photography? Learn a bit more about what it takes to go pro.

Extra Credit: Assigned Brief

If you really want to play the role of professional advertising photographer, we’ve got you covered. Choose one of three creative briefs we put together for some high-paying (and entirely fictitious) clients. Make sure to follow the “client’s” guidelines to keep them happy! You can find the briefs here.

Remember, it is not necessary to work in this Extra Credit piece. It’s extra credit!

Have a challenge idea for 2016?